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SnusMe More visited the world’s largest fair for tobacco products
Aug
Traditional snus with tobacco is still incredibly popular, but tobacco-free snus has exploded in popularity in recent years. This was evident at InterTabac through the number of exhibitors showcasing nicotine pouches and the incredibly large range of products on display. It was also noticeable in the atmosphere, which felt significantly more upscale than usual.
An upscale atmosphere
“I would probably say that half of all participants at InterTabac are working with nicotine pouches, and that is a very big difference compared to how it was a few years ago. That was the major difference at the fair this year. I also noticed how upscale the exhibitors’ booths were this year. Whereas a booth could previously consist of a few tables with brochures and a banner, you can see that many companies have spent significantly more money on their booths this year,” says Jimmy Ekstedt at SnusMe.
The change that Jimmy talks about is positive for the entire industry. The fact that companies exhibiting at InterTabac choose to invest resources in the fair, focus on marketing, and work on growing their business means they believe in the industry and that there is a target audience interested in their product. We at SnusMe were inspired by the fair and the positive atmosphere of a successful, growing industry.
Trendspotting at InterTabac
At a fair like this, we at SnusMe gauge the pulse of the industry and discover the latest trends. Additionally, we are always on the lookout for new products and brands to offer you as a customer. We want a selection that feels current and innovative, providing what our customers demand. We brought back many interesting impressions and meetings from InterTabac, but nothing we can reveal at this time.
We took the opportunity to visit some of the brands you can find on SnusMe.com, to say hello and check out what they were showcasing in their booths. Chainpop nicotine pouches is a fun brand with a strong focus on unique flavor combinations. In their booth, they presented flavors like Pomegranate & Melon and Violet & Cactus, which were launched earlier in 2024. We also stopped by Kelly White and FUMI.
Nicotine pouches from Sweden
Just like Chainpop, Kelly White and FUMI produce products that are completely free from tobacco, and all three brands are run and manufactured by Swedish companies. The culture surrounding traditional snus with tobacco originates from Sweden, and many players in the country have benefited from the long-standing experience available. Nicotine pouches from Sweden are often of very high quality, and this is true for Chainpop, Kelly White, and FUMI.
New brand
At SnusMe, we have just started selling the new brand VILD nicotine pouches, and we took the opportunity to visit them as well during the fair. We were really impressed with their booth.
This was an example of a company going the extra mile and creating a booth beyond the ordinary. The identity of VILD nicotine pouches is aimed at people who enjoy being in nature, such as hunters, hikers, or outdoor enthusiasts, and this was truly reflected in their booth. In the middle of the space, they had set up a grill area, which was really cool.
800 exhibitors from 70 countries
At the same time as InterTabac takes place at Messe Dortmund in Germany, the InterSupply fair is also held. These are two parallel fairs under the same roof, where InterTabac showcases the finished products, such as nicotine pouches, snus, and cigarettes.
InterSupply, on the other hand, focuses on the manufacturing process for tobacco products, e-cigarettes, pipes, and hookahs. InterTabac alone gathered 800 exhibitors from 70 countries, all with one thing in common—they enjoy tobacco-related products and want to share their offerings.
